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Nissan : A Story of How David Defeated Goliath

After years of stagnant sales, Nissan Malaysia (ETCM) was ready for a new chapter, putting out an RFP for their newest product lineup - e-POWER.

But the challenge was nobody understood what e-POWER was, not even their own employees, much less the general public.

We had a simple solution - speak in the way the local audience understands, not the future-focused, technical jargon that Nissan has always used globally.

We pitched against 5 international network agencies, including TBWA and McCann, all of which lost to us. The funny thing is the Art Director from McCann that pitched for this account now works for us.

Nissan Kicks e-POWER campaign key visual

Brands That
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Public Bank, Genting, Heineken, Nestlé, Petronas, adidas, Hennessy, foodpanda, La Cremeria, Maybank, Cadbury, Maxis, Digi, Kronenbourg 1664, Avon, Hotlink, Maggi, Honda, Renault, Red Bull, Quaker, Nissan, L'Oréal, Mattel, Oreo, Citibank, Chips More, Watsons, Samsung, Triterra.